Matterport, Inc. announced it has partnered with Crunch Fitness to use Matterport's leading digital twin and photography services to ensure brand consistency across marketing materials for its U.S. franchise locations. With this agreement, Matterport will offer Crunch clubs access to nationwide photography, digital twins, and aerial drone photography services to produce rich media content that encourages prospective gym-goers to start their fitness journey with Crunch. In seeking to achieve brand uniformity and streamline photography work, Crunch decided to partner with Matterport due to the company's network of expert photographers, global capture technicians for its unique digital twin technology, and its overall scale.

Beyond virtual tours, Matterport's digital twins are capable of providing affordable all-in-one property marketing packages that span HDR photos, 4K video, and floor plans - all of which can be generated from a single digital twin.