Max's Group, Inc. Appoints Ariel Fermin as New President
November 15, 2021 at 05:41 pm EST
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Ariel P. Fermin has been appointed President of Max's Group, Inc. Effective immediately, Mr. Fermin assumes the position from Robert F. Trota, who retains long-term strategic oversight as Chief Executive Officer. With this elevation from Group Chief Operating Officer, Mr. Fermin is responsible for the overall commercial and operational performance of MGI and its roster of beloved iconic brands such as Max?s Restaurant, Pancake House, Yellow Cab Pizza Co., Krispy Kreme, Jamba Juice, Dencio?s, Teriyaki Boy, and Sizzlin? Steak.
Maxâs Group, Inc. is a Philippines-based company, which is primarily engaged in the business of catering food and establishing, operating, and maintaining restaurants, coffee shops, refreshments parlors and cocktail lounges. The Companyâs segment includes food service, commissary, and support services. The food service segment is involved in the operation and preparation of food products to be sold to franchised stores. The commissary segment is involved in the manufacture and wholesale of food products sold to external and related party customers. The support services segment is involved in providing various services mainly to the Company's independent franchisees and related parties. The Company operates under the trade names Maxâs or Maxâs Restaurant, Pancake House, Yellow Cab, Krispy Kreme, Jamba Juice, Maxâs Corner Bakeshop, Dencioâs, Maxâs Kabisera, Teriyaki Boy, Singkit, Sizzlinâ Steak, Le Coeur de France, and Maple.