Medallia, Inc. announced Telekom Srbija, the leading internet, mobile and fixed telephony and multimedia services provider in Serbia, is now utilizing Medallia's Digital Suite to improve their customer journey. Telekom Srbija operates in Serbia, Bosnia and Herz., Montenegro, Northern Macedonia and Austria and provides services to over 11 million customers. With more customers looking to engage online, the company set out to select a unified platform that could bring together digital feedback and analytics to transform customer experience.

Medallia is embedded across nine different properties, six web properties and three mobile applications, with plans to expand. Teams using the insights from these deployments to spot issues and make business improvements include: Data, analytics and insights. Product and user experience.

Omnichannel experience management. ICT digital solutions for business customers. Digital marketing.

The digital marketing team in particular is leaning into these new customer insights powered by Medallia to inform future marketing campaigns. The rich depth of behavioral and feedback data is unlocking new opportunities for personalized marketing initiatives, giving Telekom Srbija a clear picture of how customers and prospects are interacting with their brand. Medallia's Digital Suite provides the industry's most comprehensive data set for understanding the customer experience and combines actionable user feedback metrics with complete behavioral data help organizations understand and optimize digital experiences in real time.