Medallia, Inc. announced the launch of Medallia Agile Research, a fully self-service advanced market research tool that will be fully integrated into Medallia Experience Cloud. This innovative product will be available for all Medallia Experience Cloud users to enable customer experience, research, and insights teams to leverage one unified platform to measure and analyze consumer, market and brand insights for a comprehensive view of the business ecosystem. Designed for self-service, Medallia Agile Research enables researchers to move quickly and iterate on demand for one-off surveys, competitive analysis, and brand/product research.

These capabilities allow organizations to quickly learn about any topic, all while protecting the integrity of the company's historical data. Advanced statistical analysis enables researchers to go beyond simple analysis to get to the root of insights and recommend actions that will deliver ROI. By integrating Agile Research within Medallia Experience Cloud, companies can take advantage of a variety of benefits, including: Reduced Cost: Organizations can save money by consolidating high-cost platforms and by bringing agency-driven research studies in-house.

Speed-to-Insights: Easy-to-use DIY surveys deliver fast, quality research insights to help brand teams keep pace with rapid changes in the marketplace and deliver insights to stakeholders on how to increase customer loyalty. Global Reach: Access to millions of respondents worldwide (in 80+ languages) through a third-party panel, with administration fully integrated in the platform. Unified Platform: Break down silos and connect insights from across the organization, capturing and analyzing customer data all with one source of truth in Medallia Experience Cloud.