Mercury Insurance and National Hockey League (NHL) franchise, the LA Kings, announced a landmark, expanded renewal agreement. As part of the expansive multi-year partnership, brokered by AEG Global Partnerships, Mercury will continue as an official partner of the LA Kings in addition to becoming the team?s first-ever jersey patch partner. Beginning with the upcoming 2023-24 NHL season, Mercury?s logo will be featured on the team?s on-ice home jerseys for all pre-season, regular season and playoff games taking place at Crypto.com Arena.

As the official jersey partner of the LA Kings, fans will get their first look at the new jerseys with the new Mercury patch beginning with the team?s first two pre-season home games on October 3, 2023 when the Kings host the Anaheim Ducks at Crypto.com Arena, and October 7, 2023 when the Kings take on the Vegas Golden Knights. This will be followed by the official debut at the team?s regular season opener on October 11, 2023, when the Kings host the Colorado Avalanche. Both pre-season games will be broadcast on Bally Sports SoCal and the regular season opener will be broadcast live on national television from Crypto.com Arena on TNT and is set to begin at 7:00 p.m. (PDT).

Now in the 16th consecutive season of partnership, this expanded agreement represents two deeply rooted, Southern California-based organizations furthering their relationship for the benefit of the local fans and policyholders they both represent and serve in the region. For close to two decades, Mercury and the LA Kings have forged an extraordinary partnership that has greatly enhanced the fan experience and helped create countless memorable moments for thousands of Angelenos. As an example, Mercury?s presenting sponsorship of the My First Game program brought Make A Wish youth and their families to Kings games and featured heartwarming videos of Kings players?

first experiences with the sport of hockey. Additionally, Mercury?s unique activations on game days coupled with its ongoing sponsorship of LA Kings? community-focused initiatives have deeply enriched the fan experience and continue to help make a positive community impact all year round.

Going forward, the partnership will continue to incorporate significant community and fan-focused touchpoints including engaging surprise and delight activations. Among the new in-arena promotions will be Where?s Bailey? an augmented reality, experience that will challenge fans to search for team mascot Bailey throughout the arena and amongst some of LA?s most iconic landmarks.

Everyone who finds Bailey will be entered to win a Kings prize package that includes an authentic jersey and autographed memorabilia.