Bringg Partners with METRO Inc. to Provide Enhanced Omnichannel Customer Experiences as Growth of Digital Channels in Food Retail Increases
December 09, 2020 at 09:00 am EST
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Bringg and METRO Inc. announced a partnership that will help METRO provide a relevant omnichannel customer experience, especially as more consumers are adopting online shopping as part of their shopping habits. In doing so, METRO will offer more flexible options to their customers to get their grocery, including contactless delivery and curbside pickup, and improve operational efficiencies with dynamic routing and smart in-store operations. In light of COVID-19, consumers have changed purchasing behaviors, integrating online shopping to purchase food. In doing so, consumers still expect the same experience online as they are used to experiencing in-store, especially when it comes to fulfillment. Bringg's robust delivery and fulfillment orchestration platform provides METRO with the capabilities needed to pivot with consumer expectations and properly support end-to-end grocery solutions. In working with Bringg, METRO will be able to provide increased capacity for contactless purchases and increased communication with consumers to make their entire purchase journey enjoyable, whether that be in-store or online.
Metro Inc. is a food and pharmacy retailers and distributors company. The Company, through its activities as a retailer, franchisor or distributor, and manufacturer operates or supplies a network of supermarkets, discount stores and drugstores. It operates 975 food stores under several banners, including Metro, Metro Plus, Super C and Food Basics, as well as 645 drugstores primarily under the Jean Coutu, Brunet, Metro Pharmacy and Food Basics Pharmacy banners. The Metro banner, with its 328 stores including 120 Metro Plus stores in Quebec is a supermarket chain. The Super C banner operates 102 discount stores in Quebec and offers a range of grocery products. Food Basics is a discount store providing quality products to customers in 143 locations across Ontario. The Food Basics Pharmacy banner is located in 30 Food Basics grocery stores. Its Food Basics Pharmacy is a full-service pharmacy and offers professional services, such as health reminders and medical profiles, among others.