MiniLuxe Inc. announced the expansion of its studio fleet footprint with a new location in West Central Florida. MiniLuxe celebrated its 21st studio location opening on May 11, 2023, at the Water Street Development in Downtown Tampa. West Central Florida represents a new growth market for MiniLuxe, and this studio will serve as an anchor for MiniLuxe's omni-channel expansion in the area.

MiniLuxe's expansion to the Tampa area was driven by important strategic factors such as the state of Florida having one of the highest nail designer concentrations in the country, proven habitual nail care demand, and centralized ease of access for both clients and nail designers. In terms of the specific venue selected for the company's first Florida location, Water Street in Tampa, FL is a wellness-oriented, mixed-use lifestyle center. The center includes a complementary tenant mix that offers products and services of frequent, daily consumption with ease of pedestrian walking, cycling, and both public and vehicular transportation.