MINISO will open a new IP collection flagship store in the iconic American Dream Mall, New Jersey, in May. Co-designed with Sanrio, the new store will be MINISO's first Sanrio IP-inspired store in the US, and is set to delight local families and young people with a fantastical and fashionable shopping experience. The new flagship reflects MINISO's latest ambitious exploration of IP collaborations in the US market, aiming to further accelerate its rapid expansion within North America on the back of strong growth in the past 2023.

MINISO also accelerated its store expansion in North America in the past year, entering even more core business districts in major cities. In May 2023, MINISO opened its Times Square flagship store, which saw exceptional opening day sales of nearly $80,000, setting both first day and first month sales records among all its global stores. In December, MINISO celebrated the opening of its 100th store in the US, a number that reached 120 soon after.

In March 2024, the brand opened its second Times Square pop-up store, with an eye-catching Stitch storefront design helping it to achieve a highest sales per square-foot record among all US stores.