Additions to the Kitskitchen portfolio will consist of dried and canned variations of its plant-based soups, maintaining full flavour and a lower sodium nutritional panel; high sodium is of the main deterrents from many of the current offerings on shelves. Kitskitchen will be launching up to three new SKUs for its fresh line of soups, as well as up to 5 new SKUs that are shelf stable. The proposed new product line will significantly increase market share for the Company, branching into yet another aisle of the grocery store.
With a rise in demand for convenience as lifestyles become increasingly busy, there is arguably less time for preparing a balanced and nutritious meal. As a result, the demand for convenience and ready-to-eat foods is experiencing a significant increase worldwide. The
Kitskitchen has developed a strong relationship with its current manufacturer, successfully growing the business and significantly increasing its revenues with the current refrigerated preservative free soup line. "We are pleased with the overwhelming support and loyalty we have received from our customers over the last few years and feel confident this is the next step in expansion for our brand. Entering the dried soup market will open up a whole new range of sales outlets that have been unavailable due to the restrictions and costs involved with shipping refrigerated products." States
The Company has conducted industry research on the soup segment of the food industry and recognizes trends with key players such as Campbell Soup Company. Many canned soups, including condensed and chunky varieties, contain relatively high quantities of sodium and can be lack-lustre in flavour. According to a new public opinion poll conducted by Maru/Matchbox on behalf of the
Cautionary Statement Regarding Forward-Looking Information
This news release includes certain "forward-looking statements" and "forward-looking information" under applicable Canadian securities legislation that are not historical facts. Forward- looking statements involve risks, uncertainties, and other factors that could cause actual results, performance, prospects, and opportunities to differ materially from those expressed or implied by such forward-looking statements. Forward-looking statements in this news release include, but are not limited to, statements with respect to: the Company and the Company's business and prospects; the Company's objectives, goals or future plans; the Company's sales growth, planned expansion, awareness of the Company's brands, future sales and revenue growth, and the business, operations, management and capitalization of the Company. Forward-looking statements are necessarily based on a number of estimates and assumptions that, while considered reasonable, are subject to known and unknown risks, uncertainties and other factors which may cause actual results and future events to differ materially from those expressed or implied by such forward-looking statements. Such factors include, but are not limited to: general business, economic and social uncertainties; local and global market and economic uncertainties arising in respect of the COVID-19 pandemic; litigation, availability of key product ingredients, legislative, environmental and other judicial, regulatory, political and competitive developments; the ability to effectively expand manufacturing and production capacity; the ability to obtain retail partners to distribute Company products, the success of market initiatives and the ability to grow brand awareness; the ability to attract, maintain and expand relationships with key strategic restaurant and food service partners; our ability to predict consumer taste preferences; delay or failure to receive regulatory approvals; the sufficiency of our cash to meet liquidity needs; those additional risks set out in the Company's public documents filed on SEDAR at www.sedar.com; and other matters discussed in this news release. Accordingly, the forward-looking statements discussed in this release may not occur and could differ materially as a result of these known and unknown risk factors and uncertainties affecting the Company. Although the Company believes that the assumptions and factors used in preparing the forward-looking statements are reasonable, undue reliance should not be placed on these statements, which only apply as of the date of this news release, and no assurance can be given that such events will occur in the disclosed time frames or at all. Except where required by law, the Company disclaims any intention or obligation to update or revise any forward-looking statement, whether as a result of new information, future events, or otherwise.
SOURCE
© Canada Newswire, source