Simply Spiked has been a rising star in its category, growing a core base of legal drinking age brand fans since the release of Simply Spiked Lemonade in June 2022 and again in March 2023 with the release of Simply Spiked® Peach. To kick off 2024, Simply Spiked is back and ready to step into the limelight with the launch of the hottest new flavor of the year: Simply Spiked Limeade. As a brand that is always ahead of the trend, Simply Spiked knows Limeade is the flavor its day-one fans have been waiting for - and now they are here to deliver.

Simply Spiked Limeade is a line of four zesty limeade flavors made with 5% real fruit juice that's squeezed and then concentrated. Simply Spiked® Limeade is available in four NEW bold Limeade flavors: Signature Limeade, Cherry Limeade, Passion Fruit Limeade and Blackberry Limeade and is available for purchase in 12-pack variety packs, as well as standalone 24 oz single cans of the Signature Limeade flavor. The brand credits its rapid growth over the past two years to overwhelming brand fan support and consumer excitement.

The brand became an instant fan favorite, with Simply Spiked Lemonade® launching as the #1 Flavored Alternative Beverage innovation in 2022 and Simply Spiked Peach® following fast as the #1 Flavored Alt Line Extension Innovation of 2023. Simply Spiked skyrocketed from $0 to $250 million in sales in 18 months and made Numerator's list of the fastest-growing brands of 2023. The brand has no plans of slowing down.

As the brand continues to expand, Simply Spiked is investing further in the fans that have supported them since day one with authentic media partnerships and marketing. The launch of Simply Spiked Limeade will be supported with a 360 media and advertising plan including a new TV ad spot set to launch during March Hoops, a partnership with the Match Group, influencer partnerships, and social media as well as a large-scale activation to reach legal drinking age consumers this February. It's safe to say 2024 is going to be juicy.