Twinings is now the first tea manufacturer to use pre-made stand-up pouches for tea bags. With Mondi's innovative flexible packaging solutions, the well-known tea brand achieves high differentiation on the shelf.

The well-known UK tea producer R. Twining & Company Limited was looking for new and different ideas to position itself as an innovative supplier. Mondi convinced the company of packaging tea in stand-up pouches having a special structure that allows the product to be partially seen through the packaging. To achieve visibility of the product on the shelf with the help of a transparent window, an EVOH barrier with high foil opacity was applied. The new pouches are used for tea bags in pyramid form as well as for loose leaf tea and can be easily opened and reclosed.

Mondi's stand-up pouches offer the customer a variety of benefits, including perfect protection, ease of use, excellent brand presentation and a long shelf life without loss of flavour thanks to high-barrier laminates. The material consists of PET / PE EVOH with an integrated zipper - this convenient mechanism to open and close the pouch is a great advantage for the end consumer.

'We have become a trusted partner for R. Twining & Company and are happy to once again demonstrate our innovative strength and creativity with the new packaging solutions,' says Thomas Gröner, Head of Innovation, Mondi Consumer Goods Packaging. The pouches offer Twinings customers an entirely new experience when selecting from the shelf which has so far been dominated by regular carton packaging.

The products have been launched in the UK - the market launch in Western Europe will follow next and a project for the Australian market is underway. Mondi also provides the Twinings brand with unprinted barrier pouches, tea bag envelopes (Envo) and inner wrap packs.

In touch with innovation

As an innovation leader in the packaging industry, Mondi Consumer Goods Packaging continues to strive for cutting-edge products to provide the food, personal care and pet food industries with innovative solutions that stand out on the shelf. The company's strong international network and customer orientation make Mondi Consumer Goods Packaging a reliable partner for international brands seeking differentiation through innovation. For example, Mondi developed the FlexziBox, a pre-made, premium flat-bottom plastic bag with outstanding stability especially for lightweight products and an attractive appearance at the point of sale - the FlexziBox is 100% airtight and ensures easy opening and reclosing. Another innovation is Mondi's window paper packaging: a paper packaging solution with a laminated window that offers environmentally friendly packaging combined with an attractive design, making the products inside visible.

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Contact

Silke Salbert,
Communications Manager, Mondi Consumer Goods Packaging
Tel: +43 1 790 13 4076
Fax: +43 1 790 13 945
Email: silke.salbert@mondigroup.com

Mondi Consumer Packaging GmbH, Marxergasse 4A, A-1030 Vienna
http://www.mondigroup.com/

We are Mondi. IN TOUCH EVERY DAY.

Mondi is an international packaging and paper Group, employing around 25,000 people across more than 30 countries. Our key operations are in central Europe, Russia, North America and South Africa. We offer over 100 packaging and paper products, customised into more than 100,000 different solutions for customers and end consumers. In 2014 Mondi had revenues of €6.4 billion and a return on capital employed of 17.2%.

The Mondi Group is fully integrated across the packaging and paper value chain - from managing forests and producing pulp, paper and compound plastics to developing effective and innovative industrial and consumer packaging solutions. Our innovative technologies and products can be found in a variety of applications including hygiene components, stand-up pouches, super-strong cement bags, clever retail boxes and office paper. Our key customers are in industries such as automotive; building and construction; chemicals; food and beverage; home and personal care; medical and pharmaceutical; packaging and paper converting; pet care; and office and professional printing.

Mondi has a dual-listed company structure, with a primary listing on the JSE Limited for Mondi Limited under the ticker code MND and a premium listing on the London Stock Exchange for Mondi plc under the ticker code MNDI.

For us, sustainable development makes good business sense. We don't just talk about sustainability; we make it part of the way we work every day. We have been included in the FTSE4Good Index Series since 2008 and the JSE's Socially Responsible Investment (SRI) Index since 2007.

About Mondi Consumer Packaging

Mondi Consumer Packaging is a globally operating manufacturer of consumer packaging, hygiene components and release liner. Core competencies include extruding, printing, coating as well as refining or processing of high-quality films. Consumer Packaging is also a leading supplier of silicone-coated and speciality release liners. As a leader in innovation and technology, the products manufactured by Mondi Consumer Packaging are used in a wide variety of areas with one main focus being fast moving consumer goods (FMCG). At one Research and Development Centre highly qualified teams develop innovative customer-specific solutions and consider new raw materials, processing and refining technologies. Mondi Consumer Packaging is a business unit of Mondi's Europe & International division.

Last change: 30/09/2015

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