Monnalisa: Taking strides towards a more transparent and sustainable future thanks to the blockchain

MONNALISA®

MONNALISA: TAKING STRIDES TOWARDS A MORE TRANSPARENT AND

SUSTAINABLE FUTURE THANKS TO THE BLOCKCHAIN

The Group is among the first companies in the childrenswear sector to make use of blockchain technology, guaranteeing greater security and transparency, beginning with its Couture line

Arezzo, April 20, 2023

Monnalisa S.p.A., the operative holding company of the Monnalisa Group, the high-end childrenswear leader listed on the Euronext Growth Milan market organised and managed by Borsa Italiana, is among the first companies in the childrenswear sector to adopt Blockchain technology through a pilot project in its Couture line. This makes use of the "Progetto Track IT Blockchain" set up by ICE - the Italian government agency dedicated to promoting Italian companies and helping them expand internationally. The project is in line with Monnalisa's corporate culture, which brings together innovation, research and creativity to ensure the quality, sustainability and safety of every item of clothing the company produces.

Using the blockchain brings all of the supply chain information together in a single digital register that is decentralised, transparent, secure and unchangeable. By doing so, it protects the Group's high-endrange - and the brand itself - from counterfeit and "Italian-sounding"products.

This is an ambitious project that makes use of Algorand technology, a "Made in Italy" blockchain which, by making efficient use of energy and being entirely carbon neutral, is sustainable and which therefore confirms Monnalisa's constant commitment to minimising the impact of its activities on natural resources and climate change.

The project will be launched at the presentation of the four Couture line models, both at the online shop www.monnalisa.comand at the mono- and multi-brand boutiques.

Monnalisa Couture garments will feature a special label with a "smart-tag", allowing consumers to visit a dedicated web page from their smartphones where they can consult all the registered product information available. This includes brand storytelling, the model name and identification code, a 360-degree interactive product experience, the creative idea behind the model, traceability in the production chain, and the attestations and certifications of the fabric and accessories used.

MONNALISA S.p.A.

Via Madame Curie, 7 - 52100 Arezzo - Italy VAT No. 01163300518

www.monnalisa.com - [e-mail]- ph. +39 0575 9850.1 - fax [phone]

MONNALISA®

Group Chief Executive Officer Christian Simoni: "I am extremely proud of this project, which

reflects a corporate culture that is strongly orientated toward responsible supply chain management - a commitment that is expressed in the recently approved 2022-2024 Sustainability Plan. We are unwavering in our response to the main global challenges presented by the United Nations SDGs and we are aware that adopting Blockchain technology - in addition to protecting and further enhancing the brand - represents Monnalisa's entry into the world of Web3. This is a space that is full of new opportunities, from supply chain traceability to the Metaverse, where transparency and trust are essential values."

The technological partner guaranteeing the service is EZ Lab - Blockchain solutions, an established, innovative SME that specialises in advanced digital solutions. The company was born of the desire to enhance the value of Made in Italy products, promoting high quality production and ensuring transparency and security in the entire production chain, right up to the final consumer.

This Press Release is available on the company website www.monnalisa.com,in the "Investor Relations/Press Releases" section and at www.emarketstorage.com.

Monnalisa SpA (Ticker MNL), listed on the Euronext Growth Milan market since July 12, 2018 and engaged in the high-end childrenswear segment, was founded in Arezzo in 1968. It distributes in over 55 countries, both through direct flagship stores and at the world's best-known Department Stores and more than 500 multibrand sales points. Focusing on high-quality and made in Italy style, its research and development investment is matched by a commitment to sustainability. The company complies with the SA8000 regulation and environmental certification ISO 14001.

Monnalisa S.p.A.	CFO SIM S.p.A.	IR Top Consulting
Issuer	Euronext Growth Advisor	Investor & Media Relations
Corso Buenos Aires, 1	Via dell'Annunciata 23/4	Via Bigli, 19
20124 Milan	20121 Milan	20121 Milan
Elena Losa	Tel. [phone]	Floriana Vitale
Tel. [phone]	[e-mail]	Domenico Gentile
[e-mail]		Tel. [phone]
		[e-mail]
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MONNALISA S.p.A.

Via Madame Curie, 7 - 52100 Arezzo - Italy VAT No. 01163300518

www.monnalisa.com - [e-mail]- ph. +39 0575 9850.1 - fax [phone]