ICC and Mphasis Announce Strategic Digital Partnership At the ICC Men's Cricket World Cup 2023
October 12, 2023 at 03:44 am EDT
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Mphasis, has been named as the Digital Consulting Partner of the International Cricket Council (ICC) Men's Cricket World Cup 2023. Through the collaboration, ICC will be leveraging Mphasis' global expertise to deliver enhanced and innovative digital experiences for cricket fans around the world. The ICC reaches hundreds of millions of cricket fans through its digital platforms and has a relentless focus on being a fan first.
The Men's Cricket World Cup 2023 will place those fans at the center of the action bringing them closer to the game than ever before through experiences on the ICC website and app, adopting technologies such as Virtual Reality (VR) and web3 to reach new audiences. At the heart of the ICC's digital eco -system is the ICC Family which gives tens of millions of fans direct access to exclusive content and experiences.
Mphasis Limited is an India-based company, which applies design, architecture, and engineering services, to deliver scalable and sustainable software and technology solutions. The Company's segments include Banking and Financial Services, Logistics and Transportation, Technology Media and Telecom, Insurance, and Others. It uses its Front2Back transformation approach, which uses cloud and cognitive to provide personalized digital experiences to clients and their end customers. It provides a range of services, which includes application services, blockchain platform, business process services, cloud, cognitive, cyber security, digital, enterprise automation, infrastructure services, products engineering, XaaP (Everything as a Platform) services, and others. It serves various industries, which include banking-capital market, insurance, healthcare and life science, payments, hospitality, travel and transportation, energy and utilities, oil and gas and others.