By Fhulu Badugela, MultiChoice Africa CEO(www.MultiChoice.com).
As we mark
As the continent celebrates
A unifying purpose
At MultiChoice Africa, we strive to achieve this balance by aligning around a single unifying goal -- enriching lives. It's at the heart of our value proposition of delivering entertainment and services to our customers through technology.
While we aim to be the entertainment platform of choice for African households, we also want to enrich their lives by making a significant contribution to economic development, in the spirit of
We also continue to offer value to our customers by using the latest technology to enhance accessibility, and boosting the number of platforms we offer as we develop our hyperlocal strategy of authentic African content for African audiences.
Authentic storytelling
Developing that content allows us to reshape the African narrative through the stories we tell. Through our hyperlocal approach, we not only develop film and television industries in multiple African markets, we also allow African people to see their stories told by their own people in their own languages.
After 38 years' operating across the continent, MultiChoice Africa now produces more than 6 000 hours of local content a year, in 40 languages, across 50 countries, reaching more than 100 million people every day.
Our 17 local channels share homegrown shows, in regional languages, on platforms like
This has significant cultural and psychological impact. It's hard to quantify how much it improves someone's quality of life, when they see their own culture, values and aspirations reflected in the content they consume.
Smash-hit local shows across the continent not only create opportunities for local filmmakers and actors but has also help to showcase African stories on a global platform.
Recent successes have included family drama Sinia, crime drama Danga and Tuko Talkon Tanzania's Maisha Magic Plus. In
On Zambezi Magic,Wanilatais a reality dating show; while Our Perfect Wedding Zambia is a staple on ONEZED, alongside telenovela Ubuntu, with Adey and Zuret providing riveting drama on
In
In
We also strive to ensure we have a pipeline of talented, qualified African creators entering our industry, by investing in training and development through our pan-
Multiplier effects
Our group's content investments have had major economic multiplier effects on the continent, employing 3042 full-time staff, and making R5.1bn in total tax contributions.
In
Across the continent in
Longevity through alignment
In every market, MultiChoice Africa also makes a material contribution to the economy through tax revenues, investments in broadcasting technology and sponsorships of local sports leagues, such as SuperSport's coverage of
If there is a learning in this, it is that when the interests of all stakeholders are aligned, then better business makes for better lives. As we once more mark
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