Following the success of the
Many more small businesses in Africa’s technology sector now have the chance to benefit from the 2023 programme, which provides the skills and opportunities needed to attract transformative business funding.
"We’re really excited to be expanding the MultiChoice Africa Accelerator Programme to more African countries," said Calvo Mawela,
The MultiChoice Africa Accelerator Programme, which kicked off during Global Entrepreneurship Week, is aimed at established start-ups and small enterprises in specific technology sectors — healthtech, agritech, fintech, edutech, the circular economy and the creative industries.
"There is such incredible business talent across
Having started in
The MultiChoice Africa Accelerator Programme is an initiative of the
The first phase of the MultiChoice Africa Accelerator Programme sees public and private-sector partners in each country nominating businesses or entrepreneurs for the programme. From there, 29 of the start-ups embark on an intensive virtual training course. The initiative is aimed at established businesses that are already operating and looking to scale up by attracting further investment.
"Start-up founders get to learn everything from how to properly research your business sector and your market, to how to create a niche for your business," says
The virtual training course takes place over several weeks, teaching start-up owners media skills, how best to market their businesses to investors, how to create attractive business plans, and to know what investors are looking for.
Later, the entrepreneurs will come together at a finals event, where 11 start-ups will be selected for the final pitch phase. They will attend a dedicated C3 boot camp to learn how to shape their story for international investors, and to get "pitch ready" before their big presentations.
"We believe SMEs in the technology, sustainability and creative sectors will be fundamental to the next phase of Africa’s growth," says Mawela. "The MultiChoice Africa Accelerator is geared to finding the most promising start-ups, and empowering them to play this critical role."
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For media enquiries, contact:
MultiChoice Group Contact Details:
Tel: +27 83 482 5241
Elizabeth.fourie@multichoice.co.za
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