musicMagpie PLC - Stockport, England-based used-technology reseller - Launches Apple devices corporate subscription service. Service allows businesses to rent and manage Apple iPhones and iPads for monthly subscription, starting at GBP13 a month. Says service enables "use of devices in a much more sustainable way" and saves companies "time and money". Renting a device ensures it will be returned to musicMagpie when it is no longer needed, extending device lifespan. Standard subscription 24 months and includes extended warranty. Says Stagecoach is first major customer of subscription service. Partnership will see deployment of fully pre-configured and supported iPads to Stagecoach's network of bus engineers.

Chief Development and Partnership Officer Matt Harrison said: "The economic environment facing consumers and businesses alike is increasingly tough, and the issues of affordability and cash-flow constraints are being felt by many. Against this backdrop, our proposition of giving businesses a way to lower their upfront device investment costs through a monthly subscription, whilst also contributing to the circular economy, becomes increasingly attractive. With our consumer rental offering having grown to over 24,000 active subscribers at May 2022 and with Stagecoach already signed up as one of our first major corporate customers, we're confident that it will prove to be a popular service for businesses who can now reap the rewards of renting too."

Current stock price: 10.13, up 0.3% in London on Wednesday

12-month change: down 94%

By Chris Dorrell; chrisdorrell@alliancenews.com

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