Naked announced the appointment of Group Chief Executive Officer (Designate), Rodrigo Maza. Maza, Naked's UK Managing Director since September 2023, will work side-by-side with Rowan Gormley, Executive Chairman, over the next several months to ensure a successful transition, after which he will assume the Group CEO role permanently and Rowan will resume his previous role as Non-Executive Chairman. Maza will join the Board of Naked with immediate effect.

Since joining Naked in September 2023, Maza has quickly demonstrated his strategic capability and business acumen. He has extensive experience in the alcohol beverage industry at both larger and entrepreneurial businesses. Prior to Naked, he launched and scaled several on-line delivery businesses for alcoholic beverages across a range of e-commerce and subscription models, including AB InBev's TaDa Delivery in Latin America and PerfectDraft in Western Europe.

He also held various executive roles at Grupo Modelo S.A. de C.V. and AB InBev.