PEN Inc. has announced that Dore Scott Perler, a 25-year veteran of high technology products, has joined the team as Vice President of Sales. Mr. Perler will be responsible for launching PEN's portfolio of safety, health and sustainability products to the retail, commercial and consumer marketplace. Mr. Perler brings to PEN extensive experience in identifying and capturing new business opportunities, product strategy, channel development and sales force development and management.

Mr. Perler led sales efforts for Sense Holdings Inc. He spearheaded strategic planning, created and executed business plans, organized company infrastructure for sales, and negotiated agreements with Fortune 100 companies, including relationships with American Airlines, Federal Express, the U.S. Army, Oak Ridge National Laboratory and Prentice Hall Publishers, among others. Most recently, Mr. Perler has provided executive consulting for international companies operating in the U.S., handled sales, marketing and compliance responsibilities.