National CineMedia, Inc. Appoints Daniel Hahn as Senior Vice President, East Coast Sales, Effective September 1, 2021
August 24, 2021 at 08:30 am EDT
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National CineMedia (NCM) announced that Daniel Hahn is joining the company as Senior Vice President, East Coast Sales, on September 1. Hahn, who will be based in New York, will be responsible for sales strategy and revenue growth for NCM’s on-screen and integrated advertising offerings. Hahn joins NCM from Adobe where he led sales for Ad Cloud TV, a software suite providing advertising agencies and brands the tools to develop and measure data-driven linear TV, household addressable TV, connected TV (CTV), over-the-top (OTT) and cross-screen investments. Before his tenure at Adobe, Daniel spent 16 years at Discovery in various leadership positions across Discovery’s portfolio of networks and digital platforms. Prior to his career in media sales management, he was a well-respected agency media buyer, with roles at both Zenith and The Media Edge.
National CineMedia, Inc. is a media company that operates the cinema advertising platform in the United States. Its platform consists of more than 18,400 screens in over 1,400 theaters in 190 Designated Market Areas. It presents multiple formats of The Noovie Show depending on the theater circuit in which it runs, including Post-Showtime advertising inventory after the advertised showtime. It also sells advertising on its LEN, a series of screens located in movie theater lobbies, and other forms of advertising and promotions in theater lobbies. It also sells digital online and mobile advertising through its Audience Accelerator, across its suite of Noovie digital properties and a variety of complementary out of home venues, such as restaurants, convenience stores and college campuses. The Noovie Show with Post-Showtime Inventory format is comprised of the same segments included within the Classic Noovie Show consisting of silver pod; gold pod; pre-trailer pod, and platinum position.
NATIONAL CINEMEDIA, INC. 
