Natura & S A : Call Notice - Annual and Extraordinary General Meetings

NATURA &CO HOLDING S.A.

CNPJ/ME No. 32.785.497/0001-97

Publicly Held Company

NIRE 35.300.531.582

CALL NOTICE OF THE

ANNUAL AND EXTRAORDINARY GENERAL MEETINGS

The Board of Directors of NATURA &CO HOLDING S.A. ("Company"), by its Co-Chairman, Mr. Guilherme Peirão Leal, invites the Shareholders of the Company to meet at the annual and extraordinary general meetings to be jointly held at 8:00 a.m., Brasília time, of April 16, 2021 ("Meetings" or "AEGM"), in an exclusively digital manner, with participation by means of an electronic system to be informed in due course, in order to resolve upon the following matters included in the agenda:

At the Annual General Meeting:

(1) review the management's accounts, examine, discuss and vote on the management report and the financial statements, together with the independent auditors' report, for the fiscal year ended on December 31, 2020;

(2) examine, discuss and vote on the proposed allocation of the losses assessed in the fiscal year ended on December 31, 2020 to the Company accrued losses account; and

(3) define the global compensation of the Company's managers, to be paid by the date of the annual general meeting at which the Company's shareholders shall vote on the financial

statements for the fiscal year ending on December 31, 2021.

At the Extraordinary General Meeting:

(1) resolve on the rectification and ratification of the global compensation of the Company's managers relating to the period from May 2020 to April 2021, fixed at the Company's Annual General Meeting held on April 30, 2020;

(2) resolve on the absorption of the losses assessed in the fiscal year ended on December 31, 2020 by the capital reserve account related to the premium in the issue/sale of shares of the Company;

(3) resolve on the independence of Mrs. Georgia Garinois-Melenikiotou, candidate to the Company's Board of Directors;

(4) resolve on the election of Mrs. Georgia Garinois-Melenikiotou to hold office as independent member of the Company's Board of Directors, for a term of office unified with the other members

of the Board of Directors, which will end on the date of the annual general meeting at which the Company's shareholders shall vote on the financial statements for the fiscal year ending on December 31, 2021;

(5) resolve on the update to article 5 of the Company's Bylaws, so as to reflect the amount of the capital stock confirmed at the Board of Directors' Meeting held on March 16, 2021;

(6) resolve on the amendment to paragraph 1, article 16 of the Company's Bylaws to provide that a majority of the Board of Directors be composed of external members, having at least one third of independent members;

(7) resolve on the amendment to letter "j", paragraph 4, article 18 of the Company's Bylaws, to exclude the obligation that at least one Co-Chairman of the Board of Directors be a member of the Organizational Development and Personnel Committee;

(8) resolve on the amendment to item (xxv) in article 20 of the Company's Bylaws, to provide that the Board of Directors shall issue a statement on conducting public offerings for the purchase of shares the subject matter of which are other securities convertible into or exchangeable for shares issued by the Company, in addition to its shares;

(9) resolve on the inclusion of new item (xxviii) in article 20 of the Company's Bylaws, to provide that the Board of Directors shall issue a statement on the terms and conditions of corporate restructurings, capital increases and other transactions giving rise to change of control, and decide whether these transactions assure fair and equitable treatment to the Company's shareholders;

(10) resolve on the inclusion of new item (xxix) in article 20 of the Company's Bylaws, to provide that the Board of Directors shall assess and annually disclose who are the independent directors of the Company, as well as inform and justify any circumstances that may jeopardize their independence;

(11) resolve on the inclusion of new item (xxx) in article 20 of the Company's Bylaws, to provide that the Board of Directors shall resolve on the transactions with related parties it is empowered to resolve upon, as defined in the corresponding policy of the Company;

(12) resolve on the amendment to item (xxvi), article 20 and to letter "c", paragraph 2, article 24 of the Company's Bylaws, to correct the wording and cross-reference; and

(13) resolve on the restatement of the Company's Bylaws, to reflect the amendments set forth in the items above.

General Information:

According to the provisions of Law No. 6.404, of December 15, 1976 ("Corporations Law"), and

CVM Rule No. 481, of December 17, 2020 ("CVM Rule No. 481"), the Company shall conduct its AEGM exclusively in a digital manner, through an electronic system to be informed in due course, without the possibility of physical attendance. As known to its shareholders, Brazil and the world are facing a delicate moment with the new coronavirus (COVID-19). The measures recommended by the authorities to prevent its spread include the avoidance of gatherings, such as general meetings.

Shareholders holding registered common shares without par value, issued by the Company, may participate in the General Meetings by themselves, by their legal representatives or proxies, provided that said shares are kept in their name with the financial depository institution in charge of the Company's book-entry share service, namely, Itaú Corretora de Valores S.A. (CNPJ/ME

No. 61.194.353/0001-64) ("Itaú"), as provided for in article 126 of the Corporations Law. The shareholders that participate in the Fungible Custody of Registered Shares of B3 S.A. - Brasil,Bolsa, Balcão that wish to participate in the General Meetings shall present an updated statement of their equity interest provided by the custodian institution.

Remote Voting Ballot

If the shareholder opts for the exercise of the remote voting right by means of the remote voting ballot ("Ballot"), made available by the Company pursuant to the provisions of CVM Rule No.

481, he/she may send the Ballot by the following channels: (1) in case of shares issued by the Company deposited with a financial depository institution responsible for the Company's book-entry share services, submit the voting instructions to Itaú, subject to the procedures established and documents demanded by Itaú, as informed in the Meeting Attendance Manual; (2) in case they have shares issued by the Company deposited with custody institutions, submit the voting instructions to the custody institutions, which will send the votes to the Depository Center of B3 S.A. - Brasil, Bolsa, Balcão, subject to the established procedures and documents required by the respective custody institution, as informed in the Meeting Attendance Manual; (3) directly to the Company, both in physical or digital means, according to instructions and terms contained in the Handbook for Participation in General Meetings and in the Ballots, or also (4) by sending the

Ballot in digital format. For more information about the exercise of the remote voting right, we request the shareholders to verify the rules provided for in CVM Rule No. 481, as well as the instructions and terms contained in the Handbook for Participation in General Meetings and in the Ballots published by the Company.

If the Ballot is sent directly to the Company, within three (3) days from receipt of the physical or digital copies of the Ballot and other required documents, the Company will send an acknowledgment of receipt to the shareholder, preferably by means of the electronic address indicated by the shareholder in the Ballot, regarding the receipt of the documents and their acceptance.

Notwithstanding the possibility of sending the Ballot and other documents in physical form, in view of the delicate moment faced with the new coronavirus (COVID-19), the Company requests the shareholders who wish to send the Ballot directly to the Company to, to the extent possible, adopt the digital form, through the electronic address:[e-mail] (subject: "Remote Voting

Ballot AEGM 2021").

Digital participation

The shareholders may also participate in the Meetings in a digital manner, by means of an electronic system to be informed in due course, pursuant to the Handbook for Participation in General Meetings and the Management Proposal. Pursuant to article 21-C, paragraphs 2 and 3 of

CVM Rule No. 481, the shareholders will have the option of (i) simply attending the Meetings, whether or not they have sent the Ballot remotely; or (ii) attending and voting at the Meetings, provided that, with respect to the shareholder that has already sent the Ballot, if such a shareholder wishes to vote at the Meetings, all voting instructions received through the Ballot will be disregarded.

In order to participate in the Meetings in a digital manner, the shareholders must request the prior registration through the following electronic address:[e-mail] (subject: "Participation

AEGM 2021"), together with the digital submission, in the same electronic address, of the necessary documentation, as indicated below and in the Handbook for Participation in General

Meetings, which establishes in greater detail the necessary documents for prior registration,digital participation and how to receive the link to access the Meetings. The registration request for digital participation in the Meetings must be received by the Company by April 14, 2021.

For registration purposes, the Shareholders must send to the Company, no later than April 14, 2021, an updated proof of ownership of the Company's registered common shares without par value, issued by Itaú and/or by a custodian institution, as well as the following documents: (i) individual shareholders: an identification document with picture; (ii) legal entity shareholders: certified copies of the last restatement of the bylaws or articles of association and documentation proving the representation (minutes of the election of the officers and/or power of attorney) and identification document with a photograph of the legal representative(s); (iii) shareholders that are investment funds: certified copies of the latest restated regulations of the fund, bylaws or articles of association of its managers and documentation proving the representation (minutes of the election of the officers and/or power of attorney) and identification document with a photograph of the legal representative(s).

The Company will not demand certification of signature and/or consularization or apostille of the proxies granted by the shareholders to their respective representatives, nor will it demand a sworn translation of the proxies and documents drawn up or translated into Portuguese or English, nor of the documents attached with their respective translations into such languages.

The Handbook for Participation in General Meetings and the Management Proposal, as well as the other documents provided by law and in the applicable regulation, remain available to the shareholders at the Company's principal place of business located at Avenida Alexandre Colares, nº 1.188, Sala A17, Bloco A, Parque Anhanguera, CEP 05106-000, in the City of São Paulo, State of São Paulo, on the Company's Investor Relations website(https://ri.naturaeco.com), on the Securities Commission website(www.gov.br/cvm) and on the website of B3 S.A. - Brasil, Bolsa, Balcão(www.b3.com.br), containing all information required to better understand the matters above, pursuant to the provisions of paragraph 6, article 124, of article 133 and paragraph 3, article 135 of the Corporations Law and article 6 of CVM Rule No. 481.

São Paulo, March 16, 2021.

GUILHERME PEIRÃO LEAL Co-chairman of the Board of Directors