Network Media Group Inc. and Network Entertainment Inc. announced that The CW Television Network has entered into a multi-year licensing agreement with Network Entertainment for its library of acclaimed feature documentary films under the I AM banner. In addition, the agreement includes the production and delivery of three new I AM titles that will make their global premieres on The CW Network, one of America's major broadcast networks that delivers primetime entertainment programming and reaches 100% of U.S. television households. Network Entertainment's slate of I AM films began in 2012 with I Am Bruce Lee and has grown to 15 films, with the three newly commissioned CW films expanding the library even further.

The I AM brand is firmly established as the world's most celebrated feature documentary franchise focusing on the lives and legacies of global cultural icons. As part of a new movie night on The CW, the network launched the I AM series with I Am Burt Reynolds, followed by the release of I AM films on Chris Farley, Paul Walker, and Rev. Martin Luther King Jr.