Newborn Town : VOLUNTARY ANNOUNCEMENT IN RELATION TO THE SIGNING OF FRAMEWORK COOPERATION AGREEMENT WITH A WHOLLY-OWNED SUBSIDIARY OF TENCENT HOLDINGS

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NEWBORN TOWN INC.

赤 子 城 科 技 有 限 公 司

(Incorporated in the Cayman Islands with limited liability)

(Stock Code: 9911)

VOLUNTARY ANNOUNCEMENT

IN RELATION TO

THE SIGNING OF FRAMEWORK COOPERATION AGREEMENT WITH A

WHOLLY-OWNED SUBSIDIARY OF TENCENT HOLDINGS

This is a voluntary announcement made by Newborn Town Inc. (the "Company", together with its subsidiary, the "Group"), to keep the shareholders and potential investors of the Company informed of the latest business development of the Group.

The board of directors (the "Board") of the Company is pleased to announce that, as of the date of this announcement, the Company established a strategic cooperation relationship with Tencent Holdings Limited ("Tencent Holdings") through a framework cooperation agreement (the "Framework Cooperation Agreement") entered into with a wholly-owned subsidiary of Tencent Holdings. Tencent Holdings will provide support to the traffic monetisation business of the Group. The Framework Cooperation Agreement will be valid until 31 December 2021.

The Board believes that the cooperation with Tencent Holdings can expedite the market development of the products of the Group.

After having made all reasonable enquiries by the Company, Tencent Holdings and its ultimate beneficial owner(s) are independent third parties not connected with the Company and its connected persons (as defined in the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "Listing Rules")). The transactions contemplated under the Framework Cooperation Agreement do not constitute any transaction under Chapter 14 or Chapter 14A of the Listing Rules.

Shareholders and potential investors of the Company are advised to exercise caution when dealing in the securities of the Company.

By order of the Board

Newborn Town Inc.

LIU Chunhe

Chairman

Beijing, 28 April 2021

As at the date of this announcement, the executive Directors of the Company are Mr. LIU Chunhe, Mr. LI Ping, Mr. YE Chunjian and Mr. SU Jian; and the independent non-executive Directors of the Company are Mr. PAN Xiya, Mr. CHI Shujin and Mr. HUANG Sichen.