Shirofune announced its successful partnership with Newegg Commerce. Through its innovative solutions, Shirofune has not only streamlined the advertising processes but has also significantly increased ROI, affirming its position as an invaluable partner for Newegg in driving profitability and success in the competitive digital marketplace. During Summer 2023, Shirofune analyzed the performance of Newegg's multichannel advertising.

Shirofune found that there was an opportunity to improve advertising performance within the budget by dynamically adjusting the target ROAS according to the budget. Under the fixed Target ROAS, Newegg ad campaigns were running out of budget during the efficient acquisition period from 10 p.m. to midnight. By precisely adjusting the target ROAS accordingly, Shirofune was able to help Newegg consistently maintain campaign delivery during that critical period, increasing consumer clicks by 18% and reaping a 10% increase in performance with Shirofune's auto budgeting/bidding, resulting in substantial monthly savings.

Shirofune looks to further improve long-term performance and profits for Newegg by running its ads based on Lifetime ROAS instead of traditional one-time ROAS. Furthermore, by integrating Google Analytics 4, Shirofune was ability to accurately assess the advertising performance of Google and Microsoft. This enabled a side-by-side evaluation of both platforms, allowing for optimal budget allocation decisions to be made.

Amid an increasingly competitive advertising market, Shirofune has become the digital ad automation management tool by saving significant money and time for clients by simplifying and automating the complex process of digital advertising operations. Shirofune launched in North America this February after becoming the #1 digital automated advertising management tool in Japan, where it has captured a 91% market share and is used by leading advertisers and agencies including Rakuten and Dentsu, saving them more than 50% of work hours.