NEXT Biometrics announced that William Yu has joined the company as vice president, Asia Pacific Sales and China General Manager. In this newly created role, Mr. Yu will be responsible for sales in NEXT Biometrics' key markets in Asia, including China, Taiwan, Japan and South Korea. William Yu has extensive experience leading sales programs and organizations in Asia. For more than ten years, he has successfully led or driven sales in the region for a number of companies delivering fingerprint sensor solutions. These companies include UPEK, AuthenTec, and DigitalPersona. Most recently, he served as Director of Asia Sales for CrossMatch for four years. In addition to his biometric industry experience, Mr. Yu has also held sales positions and delivered solid results for other technology companies in Asia including ATI Technologies, Advanced Micro Devices and Quantum.