The
Managing Director/CEO NB, Mr.
Essaadi said: "Country volatility remains a high risk on macro-economic indicators, security and infrastructure. Excise Duty has just been introduced on non-alcoholic drinks and we aim to pass these on in the most optimal way possible. It is also a pre-election year with pre-election spending expected to increase consumer spending.
"We have the history, footprint, brand portfolio and people to capture the expected growth in
Also speaking, Company Secretary/Legal Director, Uaboi Agbebaku, said: "When it comes to determining the issue of pricing it is not a rule of thumb the approach we adopt, we adopt a scientific approach to this and it is about looking at the market dynamics, the pricing and margin in the market and also looking at the brand power.
"It is all of these we put together before making a decision whether we are going to make a price increase or not. Doing business in
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