Nike : For Tokyo, Nike Celebrates the Imaginative Spark of Sport
July 14, 2021 at 12:21 pm EDT
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For Tokyo, Nike Celebrates the Imaginative Spark of Sport
July 14, 2021
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Says Chitose Abe of her latest Nike x sacai collection: 'We put the sacai design codes with sportswear to create a simple yet unexpected silhouette that can be worn not only for performance but also in everyday life.'
The Nike x AMBUSH collection fearlessly animates the world of sport with Tokyo-inspired colors and futuristic styles. 'I wanted to try something new and take a risk,' says designer Yoon Ahn. 'The fun thing about fashion is that all these different elements can co-exist with functionality.'
The Nike x UNDERCOVER apparel collection fuses vintage basketball silhouettes with Japan's unique streetball culture and celebrates the sport's debut in Tokyo this summer.
A bold celebration of the sport spectator, the Nike x Off-White collection marries art with a futuristic interpretation of performance apparel.
Editor's Note: This story has been updated from the original February 5, 2020 posting to reflect product and release modifications due to the Covid-19 pandemic.
Nike has partnered with four international icons of style to create new expressions of sport in time for the world's biggest sporting event this summer in Japan.
Sport-inspired collections from Yoon Ahn of AMBUSH, Jun Takahashi of UNDERCOVER, Chitose Abe of sacai and Virgil Abloh's Off-White each celebrate the unique ways sport manifests. The designers equally express the inherent style of athletes and athletic apparel, and individually, each approaches the theme from different points on the sporting spectrum.
Collectively, the initiative signifies the unifying value of sport as spark of imagination, possibility and vibrancy. Whether touching on the edges of sport culture, the rebellious spirit of barrier-breaking, the formation of new archetypes, or the exuberance of fandom, all lanes combine in honor of intentional movement.
Visit nikelab.com to learn more.
Collection Release Dates
Off-White July 23
UNDERCOVER July 28
AMBUSH July 30
sacai August 4
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Nike Inc. published this content on 14 July 2021 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 14 July 2021 16:20:05 UTC.
Nike, Inc. specializes in the design, manufacturing and marketing of sports shoes, clothing, and equipment. The group's products are sold primarily under the names Nike, Jordan, Converse Chuck Taylor, All Star, One Star, Star Chevron and Jack Purcell. Net sales break down by family of products as follows:
- footwear (68.9%);
- clothing (27.2%);
- sports equipment (3.4%): golf equipment (golf clubs, balls, gloves, etc.), bags, balls, etc.;
- other (0.5%).
At the end of May 2023, products were being marketed through a network of 1,032 stores worldwide, through independent distributors, and via the Internet.
Net sales are distributed geographically as follows: North America (44.3%), Europe/Middle East/Africa (27.5%), China (14.9%), Asia/Pacific and Latin America (13.2%) and other (0.1%).
NIKE, INC. 
