Nissan has announced the appointment of Thierry Sabbagh as Divisional Vice President (DVP), President KSA, Middle East - Nissan, INFINITI, effective April 1st, 2024. Sabbagh, an accomplished industry veteran, will assume a pivotal role in steering the strategic direction and operational excellence of Nissan and INFINITI brands across the Middle East region. In his new role, Sabbagh will additionally lead Business Development for the GCC and key markets.

Sabbagh's track record includes his previous role as President, Nissan Saudi Arabia, INFINITI Middle East and Managing Director, Nissan Middle East, where his leadership significantly contributed to the growth and success of Nissan and INFINITI in the region. With over two decades of experience spanning sales, marketing, brand management, planning, and business development operations across the Mena region, Sabbagh brings a wealth of expertise to his new position. Sales performance Joining Nissan in 2018 as Director of Sales, Sabbagh drove the brand's sales performance across the Gulf, Levant, and North Africa markets.

Since 2019, he has been leading Nissan Middle East as Managing Director, in addition to President, Nissan Saudi Arabia, INFINITI Middle East from 2022 to date, spearheading operational excellence and realising the Nissan NEXT business transformation goals while leveraging the brand's heritage in the Gulf and wider Middle East. Under his leadership, Nissan Middle East and Nissan Saudi Arabia launched multiple products including the 2022 Patrol 70th Anniversary, the All-New X-Trail, the Patrol Super Safari Al Ostoura Edition, the Pathfinder and legendary Nissan Z, as well as various others, along with showcasing Nissans global expertise, regional heritage, and forward-looking vision as the Official Automotive Partner of Expo 2020 Dubai. Industry standingSabbagh holds a Bachelor's Degree in Business/Hotel Management in Marketing from the University of West London, complemented by an executive certification in Leadership with Finance from Harvard Business School and a Global Executive Training from Wharton Executive Education.

His recognition by Forbes Middle East in the Global Meets Local 2023 ranking of the top 50 business leaders highlights his industry standing and leadership prowess.