Nobia AB (publ) announced that George Dymond has been appointed EVP and Head of Region UK. He will succeed Kristoffer Ljungfelt, who recently was appointed to assume the position as president and CEO of Nobia. George will become member of Nobia's Group management team, and assumes his new role latest by July 1, 2024.

He joined Nobia in 2023 and has over two decades of experience from senior leadership roles in the retail industry across the UK, Australia, and the US. George has been instrumental in driving a positive change in the UK business and is a key contributor to the UK management team. He has a track record of successful turnarounds, great leadership abilities and is well equipped to continue to drive the transformation and further develop the UK business.