Nordic Entertainment Group (NENT Group) and the Swedish Elite Football Dam (EFD) have agreed a long-term partnership to show OBOS Damallsvenskan football on NENT Group'sViaplay streaming service and to develop the competition into the world's best women's football league. Viaplay will show every OBOS Damallsvenskan match in all Nordic and Baltic countries, Poland and the Netherlands from 2022 to 2026, with extensive coverage on NENT Group's TV channels in Sweden. The agreement means Viaplay will stream more live hours of women's football than any other service. Starting in spring 2022, seven live matches from Sweden's top women's football division will be available every week on Viaplay. The coming season will see the league expand to 14 teams, giving a total of 26 rounds and 182 games per year. Matches will be scheduled in a consistent and accessible way with the aim of broadening OBOS Damallsvenskan's fan reach across all of Viaplay's markets. In Sweden, Viaplay's OBOS Damallsvenskan coverage will include premium studio programming and expert commentary. At least two games per week will be broadcast on NENT Group's TV6 channel, along with a weekly highlights show.