Nutritional Growth Solutions Ltd. announced the launch of Healthy Height store on Tmall Global, Alibaba's B2C online platform for international brands and retailers, to introduce its products to more than half a billion consumers on Alibaba's platform in China. The new Healthy Height Tmall Global store gives Chinese consumers access to Healthy Height's clinically tested protein shakes for children, reflecting increasing demand for high- quality, and international nutrition brands in China. The severity of the COVID19 pandemic has encouraged the general population of China to reconsider their dietary habits. This has resulted in a significant rise in popularity for Health Supplement products on both online and offline sales channels. Increasing per-capita disposable income also allows Chinese consumers to pay more attention towards premium foreign brands. As a result, nutritional supplements were among the growing categories on Tmall Global during 2020 with monthly sales exceeding 1B RMB (approx. 200m AUD) with protein powders/amino acids among the categories.