- Returnable, reusable glass wine bottles support the wine industry's drive towards improved sustainability
- Revino will partner with wineries, local and statewide legislators, and NGOs to lower the barriers to the widespread adoption of glass bottle reuse
“Glass packaging for wine is made from pure and natural resources that are inert, infinitely recyclable and reliably preserve the integrity of the wine it packages,” said
A 2020 study by Zero Waste Europe identified reusable packaging as the most environmentally friendly option. Revino with its end-to-end returnable glass bottle reuse system, built for the wine industry, seeks to create a more conscious mindset that encourages wineries and consumers to invest in more durable, and long-lasting, packaging for wine that will endure multiple use cycles.
On average, a reusable glass bottle can be reused 25-50 times before being retired and recycled into new glass packaging.
By providing a closed loop system that keeps bottles in circulation, Revino will support the wine industry’s drive towards lower emissions, reduce reliance on imported glass, and drive a more circular and sustainable model.
“In the spirit of hope and possibility, I envision a world where reusable bottles are not just a practical solution, but instead symbolize our collective determination and commitment to safeguarding our natural resources for future generations,” said Keenan O’Hern, founder of Revino. “Revino is more than a business venture; this is a shared journey toward a more sustainable and thriving future.”
More than 70 wineries have joined in with Revino's mission since the company's inception. As part of the program, Revino will deliver reusable glass bottles to participating wineries, which will be filled using standard bottling equipment, Wine in Revino bottles will be available beginning in the summer of 2024.
Once empty, the reusable bottles can be returned to the winery it was purchased at, or any partner locations, including all participating winery tasting rooms, and select retailers and restaurants. Collected bottles will be brought back to Revino’s state-of-the-art bottle washing facility where bottles will be washed, inspected, and tested to ensure they are ready to start the process again.
Visit o-i.com to see the benefits of O-I's sustainable glass packaging for wine. Ready to discuss further? Visit o-ips.com to learn about our distribution partner –
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ABOUT REVINO
Revino provides wine bottle reclamation and sanitation services to wine producers while building a robust local and sustainable glass supply network. Their process operates in an infinite loop starting with bottle manufacturing and distribution, moving to consumption and redemption, and ending with bottle sanitization and reuse. Through their revolutionary Returnable Glass Bottles (RGBs) and certified quality washing processes, Revino empowers wineries to embrace sustainability and make a significant positive impact on the environment.
James Woods PR Lead for O-I James.Woods@o-i.com Sarah Reid PR Lead for Revino Sarah@revinobottles.com
Source:
2024 GlobeNewswire, Inc., source