21 May 2019

On the Beach Group plc

('On the Beach', 'OTB' or the 'Group')

NOTIFICATION OF TRANSACTIONS OF DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

On the Beach Group plc (LSE: OTB.L), the UK's leading online retailer for beach holidays, announces that David Kelly, Non-Executive Director, has purchased 3,345 ordinary shares of 1p each in the Group on 17 May 2019 at a price of 448.4 per share.

Following the purchase, David Kelly's total interest in the Group is 3,345 ordinary shares, representing 0.003 per cent of the total voting rights of the Group.

The information below is provided in accordance with the requirements of Article 19(3) of the EU Market Abuse Regulation No 596/2014.

1.

Details of PDMR / person closely associated with them ('PCA')

a)

Name

David Kelly

2.

Reason for the notification

a)

Position / status

PDMR: Non-Executive Director

b)

Initial notification / amendment

Initial Notification

3.

Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor

a)

Name

On the Beach Group plc

b)

LEI

213800K51Y9BZY7F9R69

4.

Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted

a)

Description of the financial instrument

Identification code

Ordinary shares of 1 pence

GB00BYM1K758

b)

Nature of the transaction

Purchase of shares

c)

Price(s) and volume(s)

Volume: 3,345

Price: 448.4p

d)

Aggregated information

- Aggregated volume

- Price

N/A

e)

Date of the transaction

17 May 2019

f)

Place of the transaction

London Stock Exchange

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Disclaimer

On The Beach Group plc published this content on 21 May 2019 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 21 May 2019 15:47:03 UTC