ON24 announced that Texthelp has been able to triple its audience reach while cutting its average cost-per-lead in half. Texthelp Group is focused on helping people learn, understand and communicate through the use of digital learning and accessibility tools. After using traditional marketing channels, primarily consisting of in-person events, Texthelp knew that to connect with today's digital-first customer and continue to execute its mission of accessibility, it needed to innovate its marketing strategy and develop a digital engagement strategy.

With the ON24 Intelligent Engagement Platform, Texthelp consolidated its lead generation efforts into a single platform, while providing new accessibility features and advanced analytics at a global scale. Its new digital engagement strategy increased awareness, engagement and overall conversion rates - all while integrating first-party data from digital experiences with its marketing automation platform to expedite sales follow-ups. By integrating ON24, Texthelp has gained the ability to optimize its programs and strategy by analyzing the performance of its digital experiences.

The Texthelp team is now able to consistently deliver sustained pipeline growth for the organization.