ON24 Appoints Callan Young as Chief Marketing Officer
October 11, 2022 at 07:31 am EDT
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ON24 announced Callan Young as its next chief marketing officer. She joins ON24 with deep experience in enterprise B2B software and building demand generation models that drive revenue growth. Young will spearhead the organization's go-to-market strategy, continuing to expand momentum and adoption of the company's digital engagement platform. Young has held global sales and marketing leadership roles at several enterprise B2B technology companies. Most recently, she was Executive Senior Vice President of Marketing (CMO) at Experity, where she guided the company toward a successful exit. Prior to Experity, Young led Demand Generation for Anaplan where she was responsible for their global growth organization including business development, demand generation, account-based marketing, integrated campaigns and
install-based marketing teams. Earlier in her career, Callan held management level positions with Great Bay Software
(acquired by Plixer), IDeaS Revenue Solutions and Siteimprove.
ON24, Inc. provides a cloud-based intelligent engagement platform that combines experiences with personalization and content, to enable sales and marketing organizations to capture and act on connected insights at scale. The Company's platformâs portfolio of interactive and personalized digital experience products creates and captures actionable, real-time data from professionals every month to provide businesses with buying signals and behavioral insights to convert prospects into customers. Its portfolio of ON24 Experience products include ON24 Elite, a live, interactive webinar experience; ON24 Forum, a live, interactive experience that facilitates video-to-video interaction between presenters and audiences; ON24 Engagement Hub, an always-on, rich multimedia content experience, and ON24 Target, a personalized and curated, rich multimedia content experience. Its ON24 Experience products are backed by its solutions, including ON24 Intelligence, and ON24 Services & Platform Support.
ON24, INC. 
