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ORACLE CORPORATION

(ORCL)
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Sinclair Broadcast Group Selects Oracle Moat to Strengthen Measurement and Brand Safety Capabilities for Advertisers

11/09/2021 | 10:00am EST

Sinclair Broadcast Group Inc. announced that its digital solutions division, Sinclair Digital, and its marketing technology and managed services company, Compulse, have selected Oracle Moat, a leading measurement and marketing analytics suite, to measure media performance across its 300+ digital properties. Sinclair will deploy Oracle Moat Analytics across all of its owned and operated digital inventory to help advertisers determine invalid traffic metrics, viewability metrics, diagnostics and brand safety rates of advertising campaigns. In addition, Sinclair will use Oracle Moat Analtyics for third-party connected TV (CTV) impression validation across its highly successful CTV platform, CompulseOTT. Oracle Moat is a measurement and marketing analytics suite designed to help advertisers, publishers, and platforms measure media performance across the breadth of their digital and TV advertising campaigns. By tapping into Oracle Moat?s powerful attention and engagement metrics within Oracle Moat Analytics, advertisers can achieve a complete, cross-channel picture of CTV, linear TV, and digital video ad performance to better optimize advertising campaigns.


ę S&P Capital IQ 2021
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Analyst Recommendations on ORACLE CORPORATION
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Financials (USD)
Sales 2022 42 361 M - -
Net income 2022 7 303 M - -
Net Debt 2022 52 129 M - -
P/E ratio 2022 30,9x
Yield 2022 1,60%
Capitalization 213 B 213 B -
EV / Sales 2022 6,25x
EV / Sales 2023 6,06x
Nbr of Employees 132 000
Free-Float -
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Technical analysis trends ORACLE CORPORATION
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Income Statement Evolution
Consensus
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Buy
Mean consensus HOLD
Number of Analysts 28
Last Close Price 79,59 $
Average target price 99,71 $
Spread / Average Target 25,3%
EPS Revisions
Managers and Directors
Safra Ada Catz Chief Executive Officer & Director
Lawrence Joseph Ellison Chairman & Chief Technology Officer
Michael J. Boskin Independent Director
Jeffrey S. Berg Independent Director
Naomi O. Seligman Independent Director
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