OUTFRONT Media Inc. announced that Marion Parrish has been named Senior Vice President, Digital Operations. In this newly-created role, Parrish will report to OUTFRONT Media's Executive Vice President, Strategic Planning & Development, Andy Sriubas, and will be based in New York City after relocating from Silicon Valley. Parrish will lead the team responsible for the implementation of current and future OUTFRONT digital initiatives.

These will include the conversion of static displays to digital screens across OUTFRONT's transit franchises and billboard assets, while expanding the reach of OnSmart Media platform into new markets. Parrish will also oversee the ongoing evolution of next generation content deployment software, including OUTFRONT's app-enabled content management system, which will facilitate content to be targeted to specific audiences and curated by any numbers of triggers. Parrish has been working in digital media for over 15 years.

As the Vice President of Operations for Premier Retail Networks, has also held operational leadership roles at MobiTV and ActiveVideo Networks, focusing on mobile, cable and IPTV markets.