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Media sales house Ad Alliance and Paramount Global are to collaborate on ad sales for SkyShowtime, the international streaming service of the Comcast and Paramount Global joint venture.

The collaboration is effective immediately and is an extension of the existing partnership that Ad Alliance and Paramount already have in the linear domain.

The partnership gives advertisers access to a premium environment featuring films such as Oppenheimer, the hit series Yellowstone, South Park and children's series SpongeBob SquarePants and Paw Patrol.

SkyShowtime is currently rolling out the subscription format with ads in all the countries where it operates and has placed ad sales for all of them with Paramount Global.

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