Penneo announced the promotion of two talented individuals, Mads Paludan Aabling and Sara Lindgaard, to join the company's senior management team. These appointments mark a strategic move to strengthen the company's leadership and drive continued innovation and success. Mads Paludan Aabling, formerly Vice President for Commercial Operations in Penneo, brings a wealth of experience and a proven track record of building and leading commercial teams in Penneo and other SaaS companies.

In his new role as Chief Sales Officer, Mads will play a key role in reaching Penneo's growth targets in the coming years from new sales as well as revenue uplift from existing customers through cross selling and increasing product usage. The promotions come at an important point in time for Penneo, as the company is gaining further traction on the digital signature and KYC market in Europe. The enhanced leadership team is set to improve the way Penneo generates demand and sells its products in addition to improve overall organizational efficiency, product development and support expansion into new markets.