Penneo announced that it has appointed Kirstine Møller Pedersen as new Chief Marketing Officer. Kirstine Møller Pedersen will step into her new role on 1 August 2023, and head up Penneo's marketing team driving a range of strategic initiatives that are key to pave the way for growth and increase revenue as the company continues to execute its growth plans and intention to expand operations to new markets in Europe. This includes digital marketing aimed at generating demand for Penneo's products as well as brand development and company positioning strategy.

Kirstine Møller Pedersen is a Danish national and a master's graduate of Economics and Marketing from Copenhagen Business School. She joins Penneo from a position as Global Head of Marketing in Planday, a SaaS company specialized in Workforce Management software, where she has been instrumental to the company's growth and the successful acquisition by the tech giant, Xero, known for its small business accounting software.