Perion Network Ltd. announced the appointment of two former iAd sales team members at Apple – Danielle Rollo and Linda Kessler – to key roles in its Undertone division. Undertone is a leader in high-impact digital advertising solutions for brands. Rollo and Kessler have been appointed to Vice President of East Coast Sales and VP of Sales, Canada, respectively. Their brand and vertical experience will further drive Undertone's position as a leader in creative-led, high impact digital brand advertising. Rollo joins Undertone with more than eight years of executive experience rooted in sales and advertising. Previously, she was Apple Inc. Head of Sales iAd, East, where she was responsible for furthering sales performance and focusing on customer retention initiatives while building key customer relationships. Prior to Apple Inc., Rollo lead Live Nation as their Vice President of Digital Advertising and Sponsorship. As head of Undertone's Toronto, Canada office, Kessler will focus on driving significant market growth and building strong client relationships. She previously served as the general manager at Apple iAd in Canada and Senior Director, Partner Development at Machinima. Both Rollo and Kessler will be instrumental in the execution of Undertone's upcoming mobile-first sales and marketing initiatives in North America. They will report to Chief Revenue Officer Mike Pallad, who joined Undertone earlier this year and is also a former Apple Inc. executive, having served as Director of Sales at Apple Music, where he oversaw an array of integral sales, marketing and related client functions.