All parties are committed to displaying, ICDM IDMS (15.3 & 15.4) and/or ISO/IEC 21118 lumens standards on Product packaging and advertisements, and they believe that utilizing the ICDM IDMS (15.3 & 15.4) and/or ISO/IEC 21118 lumens standards are the correct means of properly informing customers of the brightness of a projector. Philips and Screeneo, Philips' brand licensee for projectors, remain committed to advertising the brightness of their projectors using the ICDM IDMS (15.3 & 15.4) and/or ISO/IEC 21118 lumens standards.
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