Phoenix New Media Limited announced that Ms. Shu Liu has been promoted to Senior Vice President of the company. In her role as SVP, Ms. Liu is responsible for content production and product development for mobile, PC and video platforms, as well as implementing the company's verticalization strategy. She reports to Mr. Shuang Liu, Chief Executive Officer of the company, regarding mobile and PC platform matters, and to Mr. Ya Li, President of the company, regarding video platform matters and implementation of verticalization strategy.

Prior to Ms. Liu's promotion, she served as the company's Vice President and Chief Editor since December 2010. Ms. Liu has over 20 years of experience working in both Internet and media industries. Before she joined ifeng, she served in numerous senior and executive editorial positions at various Internet and media companies including Beijing Morning Post, Sina.com and MSN China.