Phoenix New Media Limited announced the appointment of Mr. Chun Liu as its Senior Vice President to oversee the company's development of original and proprietary short video content. Mr. Chun Liu has participated in the production, distribution and monetization of numerous television programs in the past, including one of the most influential live television interview programs, A Date with Luyu, which has won multiple awards in the industry since its initial launch. During his tenure at Phoenix Satellite Television Holdings Ltd. between 2000 and 2011, Mr. Liu served as the Executive Director of Phoenix Chinese TV.