"Our focus is on building cutting-edge technology that helps our brokers thrive in an ever-evolving landscape, driving continuous revenue," said Pineapple President and COO
Building on that trust, the banners increase the broker's marketing value and drive conversions by advertising special offers, showcasing testimonials, promoting new content and events or directly setting up appointment bookings. This feature is particularly impactful for brand recognition and lead generation, as according to a Wisestamp survey,* email signature marketing created an average of 22% more clicks, 32% more email replies, 10% more social media reach and 15% more leads.
Beyond revenue generation, the software also serves as a broker retention strategy. "Email signature companies charge for this functionality, but we offer it to our brokers for free. Eliminating third-party sources also translates to cost savings for both the brokers and the business," added
Direct integration within the Pineapple Core system creates a seamless and hassle-free experience for mortgage brokers. With the eSignature and banner updating automatically across all cloud-based applications and their custom broker website in real-time, the process becomes efficient and eliminates the complexities associated with coding. Additionally, the eSignature and ad banner can be integrated into other applications such as Outlook or MacMail, creating a consistent and cohesive brand identity.
The software also exemplifies Pineapple's commitment to data management and compliance with optional centralized control over the type of banner information displayed for brokerage owners and security protocols aligned with industry regulations.
Pineapple is an award-winning fintech and leading Canadian mortgage brokerage network, focusing on both the long-term success of agents and brokers, as well as the overall experience of homeowners. With approximately 700 brokers within the network, Pineapple creates cutting-edge cloud-based tools and AI-driven systems to enable its brokers to help Canadians realize their dream of owning a home. Pineapple is active within the community and is proud to sponsor charities across
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