Decade-long collaboration to continue through at least 2028
All series organised by SRO to be exclusively supplied by Pirelli
Fanatec GT2 European Series renamed "Fanatec GT2 European Series Powered by Pirelli" from 2024 onwards
SRO Motorsports Group and Pirelli will extend their long-standing partnership through the 2028 season thanks to a new five-year agreement that is currently being finalised.
The renowned Italian manufacturer will continue to fulfil the role of exclusive tyre supplier to the SRO series competing across the globe, as well as all standalone GT4 licensed series. It will also remain the sole supplier to the Fanatec GT2 European Series, which will become the "Fanatec GT2 European Series Powered by Pirelli" from 2024 onwards. All three categories use the same high-performance tyre, P Zero DHF, which was introduced ahead of the 2022 season. Pirelli will continue to develop its products so as to match the ongoing evolution of the discipline, in particular with the debut of the latest generation of GT3 cars in 2025.
The fresh agreement extends a successful working relationship that began a decade ago in 2013, when Pirelli became supplier for what is today the Fanatec GT Europe Endurance Cup. This includes the CrowdStrike 24 Hours of Spa, the highlight of the global SRO calendar and the ultimate exemplar of Pirelli's expertise. The event requires a truly remarkable effort from the firm, which provides approximately 15,000 tyres from its state-of-the-art fitting village within the paddock.
While the CrowdStrike 24 Hours of Spa represents the pinnacle, it is just one among hundreds of races organised by SRO at which Pirelli is relied upon to supply the full grid. They include high-level international events in Intercontinental GT Challenge and Fanatec GT World Challenge Powered by AWS series in Europe, Asia, America and Australia. Over the years Pirelli has also created local teams of technicians and engineers to better support customers and drivers in each geographical area, such as North America, Asia and Australia.
Pirelli also plays an important role in ensuring a solid platform for SRO's globally respected balance of performance (BOP) criteria, helping to ensure close and competitive racing between a broad spectrum of GT3 cars. In this respect, the relationship guarantees stability on and off the track, laying the foundations for an even more exciting and sustainability-conscious future.
Stéphane Ratel, SRO Motorsports Group founder & CEO:"Success in motor racing requires the very best partners and, in Pirelli, we have exactly that. For the past decade they have provided a world-class product to our teams, while also adding considerable commercial and technical support to our series and one-off events around the globe. It was natural, therefore, that we should extend our cooperation by a further five years."
Mario Isola, Pirelli Motorsport Director: "It is a source of great satisfaction for us to continue to provide such exciting and increasingly popular championships. In these years of collaboration with SRO, we have supported the evolution of cars and race formats around the world, and we will reinforce this commitment over the next five years, confirming the spirit that has always distinguished us and associated us with the Organizer: a strong focus on customer and fan satisfaction".
Pirelli & C. S.p.A. published this content on 01 October 2023 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 01 October 2023 10:45:17 UTC.
Pirelli & C. S.p.A. specializes in the manufacturing and marketing of tires for light vehicles and two-wheeled vehicles.
Net sales break down by source of revenue between product sales (97%) and services (3%).
At the end of 2024, the group operated 19 manufacturing sites in the world.
Net sales are distributed geographically as follows: Europe (39%), North America (25.2%), Asia/Pacific (17%), South America (11.8%), Russia/Middle East/Africa/India (7%).
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