Planet Fitness, Inc. (the 'Company') announced that Jamie Medeiros, Vice President of National Marketing, has been promoted to Chief Brand Officer. Ms. Medeiros, a 22-year Company veteran, will lead the brand strategy and work collaboratively with agencies and across the organization to ensure the brand vision comes to life through national and local marketing strategy, creative, brand marketing sponsorships and activations, and social media. She will report directly to Chris Rondeau, Chief Executive Officer.

Ms. Medeiros joined Planet Fitness in 2000, where she worked at the front desk in the Company's third location before transitioning to the Planet Fitness corporate marketing team. Throughout her tenure, she has held roles of increasing responsibility, with her most recent position being Vice President of National Marketing. Ms. Medeiros has been instrumental in developing and refining Planet Fitness' marketing strategy and differentiated 'Judgement Free' positioning in the fitness industry, which has helped grow the brand and increase membership to 16.5 million members and 2,324 stores.