Plenti Group Limited announced its strategic entry into the fast-growing electric vehicle (EV) financing market, helping to make the transition to EV ownership easier and more affordable for Australians. To help Australians navigate the purchase of their first EV, Plenti is launching progressively from a range of innovative features for its EV finance product including: Highly attractive rates for EV loans ? at least 0.5%p.a. less than Plenti's existing highly competitive car loan rates; The ability to borrow additional amounts to purchase EV-related infrastructure (including chargers, downloadable vehicle upgrades and other accessories) at establishment or during the term of the loan; Access to discounted EV-specific insurance, featuring battery and charger damage cover; Access to an EV buying service, helping borrowers to learn more about the benefits of EVs, and to find and compare prices quickly and easily; and A comprehensive online content portal providing information about EVs, including how to apply for government subsidies and clarifying common misconceptions in relation to ownership cost, range capacity and charging access. To support Plenti's EV strategy, Plenti is well-advanced in establishing a new automotive warehouse with a cost-effective EV-specific tranche supported by a major Australian bank.