This summer Diesel started a buyback program of used Diesel denim jeans that are reconditioned and resold via Diesel Second Hand in their brand stores in
Diesel is now added to the list of brands that are setting up second-hand and rental solutions to their existing business, which is getting much attention in media**
"Diesel chief executive
"After the likes of
"It's great to see how Diesel is joining the secondhand-movement, and the value our technologies add to their products, which makes the message of slow fashion and pre-loved even stronger. For the growing number of brands that look to embrace circular fashion, our technologies can be an important part of the solution, and we are ready to support in that process!", says Ulrika Björk, CEO
*Polygiene OdorCrunchTM and Polygiene ViralOffTM -technologies are applied to each denim featuring anti-microbial, odor-resistant, and garment-protective properties.
**Sourcing journal/rivet https://sourcingjournal.com/denim/denim-brands/diesel-secondhand-program-resale-buyback-italy-sustainable-denim-polygiene-viraloff-311536/ https://sourcingjournal.com/denim/denim-brands/diesel-renzo-rosso-instagram-compro-denim-secondhand-resale-292442/
YarnsandFibers.com https://www.yarnsandfibers.com/news/textile-news/diesel-enters-the-resale-market-with-second-hand-project/
Fashionnetwork https://ww.fashionnetwork.com/news/Diesel-jumps-into-the-second-hand-market,1349633.html
WWD https://wwd.com/fashion-news/fashion-scoops/diesel-denim-resale-secondhand-jeans-1234990194/
Highsnobeity https://www.highsnobiety.com/p/diesel-resell-program/
Drapersonline https://www.drapersonline.com/companies/directory/diesel/diesel-rolls-out-recycled-jeans-project
Fashion united https://fashionunited.uk/news/fashion/diesel-joins-the-resale-market-with-second-hand-project/2021110358968
The industry fashion https://www.theindustry.fashion/diesel-joins-second-hand-market-with-recycled-jeans-project/
Retail and leisure international https://www.rli.uk.com/diesel-launches-the-second-hand-project/
Garage.com http://garage.com.ph/2021/11/12/look-diesel-now-sells-secondhand-denim-items/
Denims and jeans https://www.denimsandjeans.com/news/denim-news-snippets-week-44/53553
Diesel https://global.diesel.com/second-hand/
Press contact
Ulrika Björk, CEO, ulrika.bjork@polygiene.com, +46 (0)70-921 12 75
Kristina Kruhsberg, press officer, kristina.kruhsberg@polygiene.com, +46 (0)70-816 21 96
For press images, visit https://news.cision.com/?q=polygiene
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About
As the world leader in stays fresh technologies, we want to change the way we view products - from fast consumables to durables. We treat clothes, accessories, home products, and textiles to help people stay fresh, wash less and let clothes and products live longer. Over 300 global premium brands have chosen to use the Polygiene brand with their products. With the wholly owned subsidiary
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