The following management's discussion and analysis should be read in conjunction
with our financial statements and the notes thereto and the other financial
information appearing elsewhere in this report. In addition to historical
information, the following discussion contains certain forward-looking
information. See "Special Note Regarding Forward Looking Statements" above for
certain information concerning those forward-looking statements. Our financial
statements are prepared in U.S. dollars and in accordance with U.S. GAAP.



Overview



On April 7, 2017, we completed the acquisition of PGL pursuant to the share
purchase agreement. As a result of the acquisition, PGL became our wholly-owned
subsidiary and the former shareholders of PGL became the holders of
approximately 98.4% of our issued and outstanding capital stock on a
fully-diluted basis. Since 2016, through our VIE entity, Porter Consulting, we
have partnered with China Payment Technology Co., Ltd., a third-party online
payment service provider ("China Payment") to promote China Payment's online
payment platform to companies and businesses in Shenzhen and in return share a
portion of the processing fees earned by China Payment as commission. Porter
Consulting also partners with Shenzhen Xinghua Tongfu Technology Co., Ltd., a
third-party online payment service provider ("Shenzhen Tongfu"), under which
Porter Consulting agreed to promote Shenzhen Tongfu's online payment platform,
including the Point of Sale (POS) system, to companies and businesses in China
and in return obtain a certain amount of commission based on the volume of
trading through such online payment platform.



As a newly established company with limited operation history, we are at the
early stage of developing our O2O business and our goal is to become a leading
innovative O2O business platform operator providing both online E- commerce and
offline physical business facilities to our merchant customers, where they can
conduct business, interact with their existing and potential end-consumers face
to face. Different from most other O2O companies, which often lack of integrated
platforms, our goal is to provide one-stop services for our customers through
our integrated online and offline platforms. As described fully below, we are
developing and intend to offer products and services including both hosting our
online marketplaces, www.pt37.com and www.17yugo.com for our merchant clients to
post and sell their products and services online and managing and operating
physical business facilities, Porter City, that our online merchant clients can
utilize to conduct their businesses offline. We are currently developing
merchant clients who are engaged in businesses including manufacturing, real
estate, trade and financing. In the future, we intend to expand our merchant
client base to industries of big data, new materials, new energy, green food and
environment protection.



According to the development demand and future goals of our customers, in 2018
we started to offer a series of services such as business planning, financial
guidance, business matching and guidance for listing primarily in the United
States. At present, in our customer pool, many small and medium-sized
enterprises have increased their public awareness. They are seeking the
potential advantages of being a listed company and striving for obtaining the
recognition of international capital to accelerate their corporate expansion.
However many enterprises themselves may not be familiar with the listing
requirements, laws and regulations of different capital markets, and the process
of obtaining financing from overseas markets.



In order to help our customers who intend to access overseas capital markets, we
have a team of experienced professionals who have professional knowledge of the
listing rules and regulations of various capital markets. We will make full use
of our expertise and resources in the capital markets to assist these customers
to achieve their goals.



Recent Developments



The ongoing coronavirus pandemic that first surfaced in China and is spreading
throughout the world has had a material adverse effect on our industry and the
markets in which we operate. Most of our revenues and our workforce are
concentrated in China. The epidemic has caused our customers to take longer time
to make payments, which subjects us to increased credit exposures. The
quarantines throughout China in the past few months impeded our ability to
recruit new clients and made us postpone providing services to existing clients
most of which were engaged last year. Travel restrictions also limited clients'
ability to visit and meet us in person, which made it harder to build trust and
engage clients. The update of products information on our e-commerce platform
and the delivery of goods may be delayed due to the late resumption of work by
manufacturers. The imported goods on our platform will face more challenges as
the pandemic continues outside China, and our distribution channel may be
disrupted if the operations of our distributors are interrupted by the outbreak.
The foregoing adverse impacts might be mitigated as quarantines across China
have been largely lifted as of late March and the Chinese government has rolled
out an array of favorable fiscal measures. On March 23, 2020, the government of
Shenzhen, China where we are headquartered announced that the city will ease
travel restrictions and return to normal. We are currently negotiating with
customers on their payment issues and allow them to pay after resuming
operations. We will closely monitor these accounts receivable.



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However, as the coronavirus outbreak continues to spread beyond China, the
extent to which the coronavirus impacts our operations and results in the
long-term will depend on future developments, including, among others, actions
of the Chinese government to contain imported infections, which are highly
uncertain and cannot be reasonably predicted. We expect our total revenues in
the fiscal quarter ending March 31, 2020 to decrease year over year, and there
is no guarantee that our total revenues during the fiscal year ending December
31, 2020 will not decline from the prior year. The outbreak has been evolving
rapidly. We will continue to monitor and mitigate developments affecting our
workforce, our customers, and the public at large to the extent we are able to
do so. See "Risks Related to Our Business-Our business operations have been and
may continue to be materially and adversely affected by the outbreak of the
coronavirus (COVID-19)."



Results of Operations


Comparison of Years Ended December 31, 2019 and 2018





The following table sets forth key components of our results of operations
during the years ended December 31, 2019 and 2018, both in dollars and as a
percentage of our revenue.



                                                     Years Ended December 31,
                                               2019                             2018
                                                       % of                             % of
                                      Amount          Revenue          Amount          Revenue
Revenue                            $  3,382,586          100.00     $  3,454,247          100.00
Cost of revenue                      (1,544,166 )        (45.65 )       (146,296 )         (4.24 )
Gross profit                          1,838,420           54.35        3,307,951           95.76
Operating expenses
General and administrative
expenses                             (2,519,338 )        (74.48 )     (1,915,256 )        (55.45 )
(Loss) profit from operations          (680,918 )        (20.13 )      1,392,695           40.31
Other income                            111,325            3.29           11,693            0.34
(Loss) income before income
taxes                                  (569,593 )        (16.84 )      1,404,388           40.65
Income tax expense                       (1,055 )         (0.03 )              -               -
Net (loss) income                      (570,648 )        (16.87 )      1,404,388           40.65
Less: Net income (loss)
attributable to non-controlling
interests                                 3,688            0.11           (2,454 )         (0.07 )
Net (loss) income attributable
to Porter Holding International
Inc. common stockholders               (574,336 )        (16.98 )      1,406,842           40.72




Revenue. Our revenue was $3,382,586 for the year ended December 31, 2019,
compared to $3,454,247 for the same period last year. Starting from the second
quarter of 2018, we commence to provide various consulting services to our
customers, especially those who have the intention to be publicly listed
primarily on the stock exchanges in the United States, and service income from
the provision of these consulting services totaled $2,801,340 and $3,279,074 for
the years ended December 31, 2019 and 2018, respectively. Moreover, starting
from the first quarter of 2019, the Company provides various training services
to its clients, primarily related to e-commerce platform operation, expansion of
channels and promotion strategy and capital market operation, through live and
online sessions. The service income from providing training services totaled
$380,223 for the year ended December 31, 2019. Through Porter Consulting we also
promote the payment service of a third-party payment service provider to
merchants in Shenzhen and in return share a portion of the processing fees
earned by the third-party payment service provider as commission. Our commission
totaled $84,930 and $153,693 for the years ended December 31, 2019 and 2018,
respectively. $31,697 and $6,669 revenues generated from cosmetic trading
business for the years ended December 31, 2019 and 2018, respectively.



Cost of revenue.  Our cost of revenue was $1,544,166 for the year ended December
31, 2019, compared to $146,296 for the same period last year. Cost of revenue
refers to the cost of consulting services, third-party payment service and other
business. The project cost of consulting service at the later stage is usually
higher than that of the earlier stage. The increase was due to several projects
finished during the second half year ended December 31, 2019, while projects
just started during the last year. The cost of consulting service refers to the
shell company acquisitions, legal and accounting advisory service outsourced to
third-party service providers.



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Gross profit and gross margin. Our gross profit was $1,838,420 for the year
ended December 31, 2019, compared with a gross profit of $3,307,951 for the same
period last year. Gross profit as a percentage of revenue (gross margin) was
54.35% for year ended December 31, 2019, compared to 95.76% for year ended
December 31, 2018. The decrease of gross profit was mainly due to the higher
project cost of consulting service at the later stage as compared to the earlier
stage.



General and administrative expenses. As shown below, our general and
administrative expenses consist primarily of compensation and benefits to our
general management, finance and administrative staff, professional fees and
other expenses incurred in connection with general operations. Our general and
administrative expenses increased by $604,082 to $2,519,338 for year ended
December 31, 2019, from $1,915,256 for the same period in 2018. Legal and
professional fees increased due to the change in auditors and consultants in
2019. Increase in others was mainly due to addition of $476,694 allowance for
doubtful accounts reserved during year ended December 31, 2019.



                                   2019                            2018                      Fluctuation
                           Amount             %            Amount            %          Amount           %
Salary and staff            1,077,042         42.75        1,101,426         57.51       (24,384         (2.21
benefits                $                               $                              $         )             )

Lease and management 314,213 12.47 312,445

  16.31         1,768         0.57
fee
Legal and                                     17.84          301,402         15.74       148,165         49.16
professional fees             449,567
Depreciation and                               1.32           17,860          0.93        15,271         85.50
amortization                   33,131
Others                      645,385           25.62          182,123          9.51       463,262       254.37
Total G&A               $ 2,519,338          100.00     $  1,915,256        100.00     $ 604,082         31.54



Income tax expense. Our Income tax expense was $1,055 and nil for the years ended December 31, 2019 and 2018.





Net (loss) income. As a result of the cumulative effect of the factors described
above, our net loss was $570,648 for the year ended December 31, 2019 and net
income $1,404,388 for the same period in 2018.



Limited Operating History; Need for Additional Capital





There is limited historical financial information about us on which to base an
evaluation of our performance. We cannot guarantee we will be successful in our
business operations. Our business is subject to risks inherent in the
establishment of a new business enterprise, including limited capital resources,
a narrow client base, limited sources of revenue, and possible cost overruns due
to the price and cost increases in supplies and services.



Without additional funding, management believes that we will not have sufficient
funds to meet our obligations beyond one year after the date our consolidated
financial statements are issued. These conditions give rise to substantial doubt
as to our ability to continue as a going concern.



We have been, and intend to continue, working toward identifying and obtaining
new sources of financing. To date we have been dependent on related parties for
our source of funding. No assurances can be given that we will be successful in
obtaining additional financing in the future. Any future financing that we may
obtain may cause significant dilution to existing stockholders. Any debt
financing or other financing of securities senior to common stock that we are
able to obtain will likely include financial and other covenants that will
restrict our flexibility. Any failure to comply with these covenants would have
a negative impact on our business, prospects, financial condition, results of
operations and cash flows.



If adequate funds are not available, we may be required to delay, scale back or
eliminate portions of our operations or obtain funds through arrangements with
strategic partners or others that may require us to relinquish rights to certain
of our assets. Accordingly, the inability to obtain such financing could result
in a significant loss of ownership and/or control of our assets and could also
adversely affect our ability to fund our continued operations and our expansion
efforts.



Currently we spend approximately $200,000 per month for basic operations. During
the next 12 months, we expect to incur the same amount of expenses each month.
However, as we work to expand our operations, we expect to incur significant
research, marketing and development costs and expenses on our online service
platforms that meet the constantly evolving industry standards and consumer
demands. We will also need to hire additional employees in order to provide new
services and accommodate new clients.



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Liquidity and Capital Resources





Working Capital



                              December 31, 2019       December 31, 2018
Current Assets               $         1,398,210     $         1,486,197
Current Liabilities                    2,435,885               2,192,678

Working Capital Deficiency $ ( 1,037,675 ) $ (706,481 )

As of December 31, 2019, we had cash of $224,733. To date, we have financed our operations primarily through borrowings from our stockholders, related and unrelated parties.

Going Concern Uncertainties





The accompanying consolidated financial statements have been prepared assuming
we will continue as a going concern. We have incurred net loss of $570,648
during the year ended December 31, 2019, resulting in an accumulated deficit of
$2,200,932 as of December 31, 2019, and we currently have net working capital
deficit of $1,037,675. These conditions raise substantial doubt about our
ability to continue as a going concern. The ability to continue as a going
concern is dependent upon generating profitable operations in the future and/or
obtaining the necessary financing to meet our obligations and repay our
liabilities arising from normal business operations when they become due. We may
have to rely on additional debt financing, loans from existing directors and
shareholders and private placements of capital stock for additional funding. Our
sources of capital in the past have included borrowings from our stockholders
and related parties. The sale of additional equity securities could result in
dilution to our stockholders. The incurrence of indebtedness would result in
increased debt service obligations and could require us to agree to operating
and financial covenants that would restrict our operations. Financing may not be
available in amounts or on terms acceptable to us, if at all. If we are unable
to generate profitable operations and/ or obtaining the necessary financing, we
may be forced to curtail operations.



                                                        Years Ended December 31,
                                                          2019             2018

Net cash (used in) provided by operating activities $ (588,575 ) $ 1,011,418 Net cash provided by (used in) investing activities

           2,278         (73,072 )
Net cash provided by (used in) financing activities         153,978        (423,236 )
Effect of exchange rate changes on cash                     (71,069 )       (27,061 )
Net (decrease) increase in cash                            (503,388 )       488,049
Cash at the beginning of year                               728,121         240,072
Cash at the end of year                               $     224,733     $   728,121




Operating Activities



Net cash used in operating activities was $588,575 for the year ended December
31, 2019, as compared to $1,011,418 net cash provided by operating activities
for the year ended December 31, 2018. The net cash used in operating activities
for the year ended December 31, 2019 was mainly due to our net loss of $570,648,
an increase in account receivables of $840,464, an increase in prepayments and
other receivables of $65,901 and a decrease in operating lease liability of
$241,476, partially offset by the increase in accounts payable of $128,739, and
deferred revenue of $262,876. The net cash provided by operating activities for
the year ended December 31, 2018 was mainly due to our net income of $1,404,388,
a decrease in prepayments and other receivables of $126,602 and an increase in
accruals and other payables of $193,544, partially offset by increase in
accounts receivable of $726,500.



Investing Activities



Net cash provided by investing activities was $ 2,278 for the year ended
December 31, 2019, as compared to $73,072 net cash used in investing activities
for the year ended December 31, 2018. The net cash provided by investing
activities for the year ended December 31, 2019 was mainly attributable to the
business combination of Maihuolang E-commerce. The net cash used in investing
activities for the year ended December 31, 2018 was mainly attributable to
purchase of equipment.



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Financing Activities



Net cash provided by financing for the year ended December 31, 2019 was
$153,978, as compared to $423,236 net cash used in financing activities for the
year ended December 31, 2018. For the year ended December 31, 2019, we obtained
proceeds from sales of non-controlling interests of $289,514, advances of
$7,120,343 from shareholders, repaid $6,905,449 to shareholders and $350,430 to
related parties. During the year of 2018, we obtained capital contribution from
non-controlling interests of $58,178, advances of $719,142 from shareholders and
repaid $1,200,556 to related parties.



Contractual Obligations and Commercial Commitments





We had the following contractual obligations and commercial commitments as of
December 31, 2019:



                                                  Less than 1                                      More than 5

Contractual Obligations              Total            year         1-3 years       3-5 years          years
Amounts due to shareholders       $ 1,433,151     $  1,433,151              -               -     $           -
Amount due to related parties           1,106            1,106              -               -                 -
Leases                                804,442          298,985        469,286          36,171                 -
TOTAL                             $ 2,238,699     $  1,733,242     $  469,286     $    36,171     $           -




We believe that our current cash and financing from our existing stockholders
are adequate to support operations for at least the next 12 months. We may,
however, in the future, require additional cash resources due to changed
business conditions, implementation of our strategy to expand our business or
other investments or acquisitions we may decide to pursue. If our own financial
resources are insufficient to satisfy our capital requirements, we may seek to
sell additional equity or debt securities or obtain additional credit
facilities. The sale of additional equity securities could result in dilution to
our stockholders. The incurrence of indebtedness would result in increased debt
service obligations and could require us to agree to operating and financial
covenants that would restrict our operations. Financing may not be available in
amounts or on terms acceptable to us, if at all. Any failure by us to raise
additional funds on terms favorable to us, or at all, could limit our ability to
expand our business operations and could harm our overall business prospects.



Capital Expenditures


We incurred capital expenditures of $3,843 and $73,108 for the years ended December 31, 2019 and 2018, respectively.

Off-Balance Sheet Transactions





We do not have any off-balance sheet arrangements that have or are reasonably
likely to have a current or future effect on our financial condition, changes in
financial condition, revenues or expenses, results of operations, liquidity,
capital expenditures, or capital resources that is material to investors.



Critical Accounting Policies



We regularly evaluate the accounting policies and estimates that we use to make
budgetary and financial statement assumptions. A complete summary of these
policies is included in the notes to our financial statements. In general,
management's estimates are based on historical experience, on information from
third party professionals, and on various other assumptions that are believed to
be reasonable under the facts and circumstances. Actual results could differ
from those estimates made by management. The discussion of our critical
accounting policies contained in Note 2 to our consolidated financial
statements, "Summary of Significant Accounting Policies," is incorporated herein
by reference.


Recent Accounting Pronouncements

For further information on recently issued accounting pronouncements, see Note 2-Summary of Significant Accounting Policies in the accompanying notes to consolidated financial statements included in Part II, Item 8, "Financial Statements and Supplementary Data" of this Annual Report on Form 10-K.

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