Maker of favourites including Mr Kipling cakes, Oxo and The Spice Tailor enjoyed its best-ever Christmas performance, selling four million more mince pies than the previous year. The firm reported a 14.4 per cent increase in sales in last year's third quarter, with major departments including grocery and sweet treats surging. It said its total market share increased by 121 basis points on the previous year, as Brits hunkered down during the latter part of 2023, filling their store cupboards instead of going out to restaurants. Looking ahead, Premier Foods said it looks to "trade strongly" and it is "well on track to deliver against its previously raised profit expectations".

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